New York, New York — HeadCount has raised more than $1 million for charitable causes through onsite festival auctions in Mexico since launching the program in 2018. At five 100x Presents Riviera Maya destination festivals this year alone, fans helped generate more than $200,000 in 2026, with proceeds split between HeadCount’s year-round voter registration work and artist-selected nonprofit partners.
Since its first event at Playing in the Sand with Dead & Company in 2018, HeadCount has connected fans with one-of-a-kind, artist-signed memorabilia. The auctions demonstrate that music fans are eager to support causes they care about when given meaningful ways to give back and chances to take home exclusive, custom memorabilia.
2026 Festival Partners and Beneficiaries
Phish: Riviera Maya — One-of-one Pollock drawing sold for $31,800
Luke Bryan’s Crash My Playa — Supporting SongwritingWith: Soldiers
Brandi Carlile’s Girls Just Wanna Weekend 7 — Custom signed D’Angelico guitar sold for $36,000
Dave Matthews & Tim Reynolds Riviera Maya — Signed D’Angelico acoustic guitar sold for $50,000
Noah Kahan’s Out Of the Blue Festival — Benefiting the Busyhead Project
PRM 2026 — Riviera Maya performance
How It Works
HeadCount produces and manages each auction onsite, working with artists to offer rare, signed, and custom items. HeadCount partners with D’Angelico to customize each guitar with one-of-a-kind art from artists including AJ Masthay, Graffiti Garage and Dig O’Neil. Proceeds are split between HeadCount and each artist’s charity of choice, supporting causes including mental health, veterans, LGBTQIA+ communities, environmental protection, and local initiatives.
About HeadCount
HeadCount uses the power of music, culture, and community to turn fans into voters. We’re a national, nonpartisan organization working to get more young people civically engaged than any other nonprofit in the country. We meet young people where they already are, at concerts, festivals, and online, and make it easy to register to vote, learn about elections, and take part in democracy.
Since 2004, we’ve registered over 1.7 million new voters through our work with artists like Ariana Grande, Harry Styles, Sabrina Carpenter, Green Day, Dead & Co and Alicia Keys and events including Gov Ball, Bonnaroo, Outside Lands, pride festivals and RuPaul’s DragCon. Our award-winning digital campaigns have driven tens of millions of voting actions, while our 95,000+ volunteer squad can be seen at more than 2,000 live events each year.
About 100X Hospitality
100x Hospitality is a global experiential events and hospitality company dedicated to connecting people with the music they love through meaningful, memorable experiences. Rooted in a “Fan First & Artist Forward” philosophy, 100x partners with leading artists and festivals to create fully-produced destination events, curated travel packages, and VIP ticketing programs, that bring fans closer to the music that they love, and to each other. Known for its thoughtful approach and reliable execution, 100x turns imaginative ideas into real-world experiences.