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Why We Do
The Work

We believe that by meeting people where they are, in places they gather and seek community such as concerts, festivals, or sporting events, we are able to turn fans into voters. This approach has built a robust base of millions of action takers, voters, and fans.

OUR MISSION

Our mission is to use the power of music and popular culture to register voters and promote participation in democracy. We reach young people where they already are, to inform and empower.

About Us
About Us

OUR VISION

Our vision is long-term, lasting change where participation in democracy is ingrained in youth culture and high voter turnout in every election is the norm, no matter what's on the ballot.

OUR VALUES

  1. Democracy works best when all voices are heard.
  2. Elections should be inclusive, fair, and accessible; barriers to voting and voter registration are unjust.
  3. All people and communities, especially young voters, have the right to shape the future.
About Us