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Spotify: Play Your Part
Highlights
- Co-branded voter landing pages for Spotify users
- Push notification for US app users on NVRD and Election Day
- Engagement from all 50 states & D.C.
- Funding & support for voter registration activations at community colleges and NYC Pride
- HeadCount-led “Lunch and Learn” employee election information session
- Employee volunteer program
Impact
- 12,000+ voters registered
- 25,000+ voter actions
- 690,000+ page views
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The Daily Show: InDogCision
Highlights
- “InDogCision 2024: Rescuing Democracy” campaign
- Coordinated field & digital activations
- On-site actions, digital Good to Vote sweepstakes, social media campaigns
- Turned dog lovers into registered voters
- 2025 Silver Anthem Award Winner in “Human & Civil Rights - Community Engagement” Category
Impact
- 171 voters registered on-site
- 1,194 digital actions on-site
- 800,000 Social Engagements
- 5,555 sweepstakes entries
- 428 voters registered via sweeps
Tony's Chocolonely: Activations
Highlights
- Multi-year partnership
- On-site giveaways at every HeadCount Pride event nationwide
- National Voter Registration Day NYC activation & product sampling
- NVRD co-branded gifting box
- Collab social posts and voting campaigns
Impact
- 6 years of partnership
- 1,000+ events, including Pride, festivals, NVRD and community events
- 500,000+ products sampled
